Website Design
I have one goal when creating a website for your practice: leave zero doubt in a patient’s mind that no one is better suited to help them than you.
my 5 step system
step 1
research & Arrangement
I start by researching and arranging the most popular keywords and phrases relevant to what you want to showcase on your website. Every client of mine has unique topics they want to cover, and I use those as the basis of my research.
I have entire books of them I’ve researched, written, and collected through my past clients. Everything in those books is proven to perform. Inside each of these topics, I color-code individual topic categories including symptoms, goals, fears and concerns, the procedure itself, recovery, cost, comparisons, and most common questions and concerns. This step is the foundation of everything I create for you and is most often overlooked.
step 2
INTERVIEW YOU
I don’t write generic, impersonal content for your website, but rather go directly to the source patients want to hear from – YOU! After assembling all my notes, I write detailed scripts. Again, I have multiple books I’ve written with previous scripts I wrote.
Regardless if someone does the same procedure as other doctors, let’s say a facelift, each of them offers a unique perspective based on their techniques, stories, and history. These interviews allow me to extract all that information from you in a comfortable and natural way. Best of all, I edit these videos and post them on the website too!
step 3
START ASSEMBLING IT
After I edit those videos from our interview, I turn them into a transcript, clean and polish them up, and then use that as the basis of the website.
This approach reads like you wrote it directly for each visitor because it’s substantive yet conversational. It’s similar to the one-on-one conversation you have with patients during their consultation. This allows you to build an emotional connection with each visitor.
The assembly portion is where I make outlines of every page, write them all out, and then proofread. Once this process is done, the entire piece has the layout of a book.
step 4
MAKE IT PRETTY
The mistake I see with most websites is they look great but have no substance. Because of this, visitors lose interest. They come to a website for answers and clarity. A smaller group of websites I see have tons of substance but no style. This can be equally damaging because it overwhelms visitors and they tune out.
We need both! We need something that is full of substance to give them clarity but is also beautiful enough to keep them interested.
Each of my clients is unique, and I enjoy learning what their interests are. We can take inspiration from everywhere, including your favorite fashion brand or car company. We are surrounded by unique ideas. With our core content dialed in, this unique design acts as the finishing piece to make a truly memorable impression!
step 5
NURTURE IT!
To get consistent traffic and appointments from your website, you must look at it as a steam train. You build a certain amount of momentum with the initial website, but without continually adding new material to it, it’ll eventually lose steam.
I help my clients do this through my quarterly Sabel Syndicate Sessions. I meet with my clients 3 hours every 3 months and we film a batch of videos. I edit these videos and post them on YouTube (which Google also owns) and turn them into blog posts.
This continual activity signals to Google that they need to continually put your website in their searches.