MY BOOKS
I’ve written a couple books that I think you would enjoy, but I’ll be honest, most of my clients don’t use these books because I do all of this for them. Nevertheless I do recommend them both to improve your marketing and as a behind the scenes look at my approach…
HOW TO WRITE A HEADLINE HANDBOOK
My definitive book on the subject of GETTING ATTENTION. If you can’t get someone’s attention, it doesn’t matter how good you are or how much your past patients love you. The top priority ALWAYS is grabbing attention with a headline that cannot be ignored.
Below is a replay of the book launch I did in Reno to a group of small business owners. I shared 5 strategies and 5 formulas from the book that can immediately improve your marketing by getting your patients to give you their most valuable asset… THEIR ATTENTION!
These strategies and formulas work on any and every type of marketing you do including texts, emails, letters, postcards, videos, billboards, a wrap on a vehicle—all of it!
You can order your copy at www.headlinehandbook.com
THIS SINGLE STRATEGY WILL MAKE YOUR MARKETING IMPOSSIBLE TO IGNORE
This book is a quick read. In 20 minutes I share the best piece of marketing advice I’ve ever heard that will make your practice’s marketing unforgettable… STORYTELLING!
Nothing will capture the attention of the patients you want to help more than storytelling.
Talking about the technical details of your surgeries, treatments, and products will not resonate with the patients you’re trying to reach. What will resonate with them is seeing themselves in a story you tell about those surgeries, treatments, and products.
Most overcomplicate this, but to create exceptional story-based marketing that CANNOT be ignored, you need to know only four things: two specific formulas and two words.
PREMIUM BRAND PLAYBOOK: 17 LESSONS YOU MUST LEARN FROM THE MOST ELITE BRANDS
In this Playbook I share 17 unique strategies the world’s most exceptional brands have mastered to become the undisputed leaders in their space.
Because I feel so strongly about it, and want you to read it and use it, I’ve written each lesson in the most straightforward style possible. This is a no-nonsense Playbook that can be read cover to cover in less than an hour. But don’t let this approach diminish your opinion of it, I guarantee these 17 lessons will radically improve every aspect of your practice.
I’ve included examples from some of my favorite brands: Louis Vuitton, Rolex, Harley-Davidson, Red Bull, Lululemon, and Ferrari. Despite this lineup being seemingly random, they share more in common than you might assume at first glance. Each one is truly unique because they have transcended their markets to become cultural icons.
