My Writing Workshops -

MY WRITING WORKSHOPS

What’s the goal of all your practice’s marketing? I believe it’s having this three-part conversation with someone you can help…

1. You understand what they’ve been through.
2. You know what they want.
3. How you can help them get it.

The most important relationship your patients will ever have is the one they have with themselves. At the core of every surgery, treatment, and product you offer is the life-changing benefit of STRENGTHENING THEIR SELF-WORTH!

Below are 6 recordings of 6 workshops I held (click each one to expand). Each shares a unique strategy I use when creating marketing to have that conversation every time.

Strategy #1 – Your Patients Only Care About 2 Things

Let’s do a deep dive into the psyche of all your patients. The foundation of their self-worth is their EMOTIONS and WHYS, and no matter what you help them with, it must be your primary focus.

EMOTIONS – Greed, Sex/Love/Intimacy, Health, Self-Improvement, Fear, Respect, Pleasure, Comfort

WHYS – Make And/Or Save Money, Save Time, Avoid Effort, Escape Mental And/Or Physical Pain, Gain More Comfort, Achieve Better Health, Gain Praise/Feel More Loved, Increase Popularity

Strategy #2 – The 3 Step Process All Your Marketing Must Follow

The simplest way you can make your marketing grab someone’s attention is by being SPECIFIC.

STEP 1 – What are your top surgeries, treatments, and products? They are the identity of your practice.

STEP 2 – Who are the people you can help the most with them? That is your audience.

STEP 3 – What is your message to them? This is how you get their attention and start a conversation.

Strategy #3 – STORYTELLING Makes Your Marketing Irresistible!

In this writing workshop I walk you through a simple one-page formula that will help you create exceptional storytelling-based marketing.

Nothing is more memorable than stories about people you’ve helped that were in the same position of the people you’re marketing to…

Strategy #4 – How To Get More Booked Consultations With This One Video

You can’t underestimate just how much the first consultation terrifies your patients.

The best way to put your patients mind at ease to get more booked consultations is a “pre-consultation, consultation” video using this 6 step approach…

Strategy #5 – 18 Benefits Of Video Marketing You Can’t Overlook

Videos are the most effective marketing you can do for your practice BAR NONE. The goal of all marketing is to create relationships with people you can help. By simply watching your videos it will be as if they’ve met you already. Videos are the only marketing you can do that replicates a face to face conversation.

Strategy #6 – 30 Reasons Why Doctors Don’t Make Videos… BUT MUST!

In my final strategy I share 30 of the most common objections I hear from doctors who are not making videos. No other marketing you can do that has the ability to connect with your patients and share your expertise better than videos. This is my “everything-and-the-kitchen-sink” video because I cover EVERYTHING!