My Writing Workshops
6 of my favorite writing workshops!
What’s the goal of all your practice’s marketing? I believe it’s having this three-part conversation with someone you can help…
1. You understand what they’ve been through.
2. You know what they want.
3. How you can help them get it.
The most important relationship your patients will ever have is the one they have with themselves. At the core of every surgery, treatment, and product you offer is the life-changing benefit of STRENGTHENING THEIR SELF-WORTH!
Below are 6 recordings of 6 workshops I held. Each shares a unique strategy I use when creating marketing to have that conversation every time.
Your Patients Only Care About 2 Things
The foundation of their self-worth is their EMOTIONS and WHYS, and no matter what you help them with, it must be your primary focus.
EMOTIONS – Greed, Sex/Love/Intimacy, Health, Self-Improvement, Fear, Respect, Pleasure, Comfort
WHYS – Make And/Or Save Money, Save Time, Avoid Effort, Escape Mental And/Or Physical Pain, Gain More Comfort, Achieve Better Health, Gain Praise/Feel More Loved, Increase Popularity
UNIGNORABLE Marketing In Only 3 Steps
The simplest way you can make your marketing grab someone’s attention is by being SPECIFIC.
STEP 1 – What are your top surgeries, treatments, and products? They are the identity of your practice.
STEP 2 – Who are the people you can help the most with them? That is your audience.
STEP 3 – What is your message to them? This is how you get their attention and start a conversation.
Make Your Marketing IRRESISTIBLE In 1 Step
In this writing workshop I walk you through a simple one-page formula that will help you create exceptional storytelling-based marketing.
Nothing is more memorable than stories about people you’ve helped that were in the same position of the people you’re marketing to…
How to get more consultations with ONE VIDEO!
You can’t underestimate just how much the first consultation terrifies your patients.
The best way to put your patients mind at ease to get more booked consultations is a “pre-consultation, consultation” video using this 6 step approach…
DOCTORS, don't ignore these 18 benefits of video marketing!
Videos are the most effective marketing you can do for your practice BAR NONE. The goal of all marketing is to create relationships with people you can help. By simply watching your videos it will be as if they’ve met you already. Videos are the only marketing you can do that replicates a face to face conversation.
30 Reasons Why Doctors Don't Make Videos... BUT MUST!
In my final strategy I share 30 of the most common objections I hear from doctors who are not making videos. No other marketing you can do that has the ability to connect with your patients and share your expertise better than videos. This is my “everything-and-the-kitchen-sink” video because I cover EVERYTHING!