WEBSITE DESIGN
I view your website as your personal library because it’s where we store everything about you, your practice, and the patients you help. When building websites I focus on three specific parts: the writing, the design, and optimizing both for SEO.
My first focus, and the bulk of my work, is writing all the copy.
This includes everything from headlines to articles. This is crucial because your website is a conversation with visitors. When someone reads it, the tone and style is personal and warm. They get the feeling you wrote it just for them.
All the content is shaped by the patients you want to help and the conversations you need to have with them. It reflects you, your patients, and both your personalities. Every doctor and their patients have a unique identity, and that must be reflected in their website.
Next, I design a layout that’s simple and intuitive.
This lets visitors explore all the content on it effortlessly. Clean interfaces, engaging designs, flowing pages, and efficient load times are all priorities.
Lastly I optimize both the writing and design for SEO.
Better SEO means better ranking on search engines to get discovered, but the fatal mistake of most SEO-driven sites is they are built for algorithms, not people. They are robotic, dry, dull, and read like a textbook. They are SOULLESS. My work is written for PEOPLE first and then optimized for SEO.
I’ve built a full demo website to show you how I put all three parts together. Click the phone below to check it out…
